The ICMAB Communication & Outreach Office offers a range of services to effectively disseminate the knowledge generated at the Institute and increase the public engagement of the society. Its goal is to maximise impact across all key stakeholder groups. Its actions are aimed at finding the most effective way to engage a wide range of audiences, from the internal community to industry and schools. The Communication & Outreach Officer is Anna May Masnou.
Among its responsibilities are:
The ICMAB was deeply engaged with the media in connection with the new findings published by our scientists in high-profile journals and institutional and outreach activities, which led to articles in the press and online media as well as participation by scientists in radio or TV programmes. In particular, our press releases have made it to La Vanguardia, El Periódico, Agencia SINC, Phys.Org, Madrimasd or Nanowerk, to name a few.
This is a project with FECYT and Severo Ochoa funding, in collaboration with Esciencia (Zaragoza), and with the participation of many ICMAB researchers. The idea is to represent the 5 RL in 5 superheroes, each of them with superpowers that represent the amazing properties of the materials of the future in the fields of energy (Fotoenergy), superconducting materials (Superconductor), magnetic materials and oxides (Magnon), molecular electronics (ElectroWoman) and biomaterials (BioNanoCapsule).
The project has its own website, with a media section, a photo gallery and a blog with all the news and events. The project received funding in the 2019-2020 FECYT call to continue its expansion.
During 2019, the following highlights happened:
"A researcher in your classroom" is a programme from ICMAB that brings our reserachers to primary and secondary highschools, breaking the barrier between the students and scientists.
This initiative started ten years ago and received the Outreach Project Award of the E-MRS Spring Meeting in 2014, brings every year many volunteer researchers to the classrooms of different centers, and become for one day "ambassadors of the nanoscience and nanotechnology" for the young ones. The initiative aims at approaching the new materials to the students, but also to encourage scientific vocations, break the walls between the school classrooms and the research centers, and let the researchers meet the future generations of scientists. Is is both a gratifying experience for students, teachers and researchers.
The students who join us, spend some weeks doing a research project within one of our research groups.
This programme allows us to receive the visit of highschool students who spend a morning with us for a science talk and visit to some of our laboratories.
This dramatized reading, prepared by a group of women from the ICMAB, explains the life and discoveries of some wise women of our history, to visibilize the role of women in science and encourage scientific vocations.
In 2019 the project received a “Cuenta la Ciencia” grant from the FGCSIC, which allowed the team to prepare a website and a promotional video, available on YouTube (with more than 500 views), to receive training by a professional actor (Santi Monreal), and to present the project in some conferences:
Also, during 2019, the following representations were done:
There is a 64 % increase in the number of users of our website, compared to 2018, and a 47 % increase in the number of sessions. Moreover, we have more users between 25 and 35 years old than what we used to have.
We are happy to announce that the ICMAB website was the most visible CSIC website in 2019, according to the “Research centers websites ranking”, keeping the same position than in 2018, out of a total of 138 CSIC websites.
In addition, a 58 % increase in followers has been observed in Instagram (>560), a 52 % increase in LinkedIn (>3200), and a 25 % increase in Twitter (>2926) and Facebook (>1600), compared to 2018. In addition, our YouTube channel received 20 % more views and ended 2019 with more than 100 subscribers. Also, many researchers and research groups have Twitter accounts, so the Materials Science, Physics and Chemistry community in this social network is quickly growing.
The weekly newsletter has more than 520 subscribers. In every newsletter we send the latest news from our website, plus the forthcoming events and seminars at the ICMAB or BNC-b cluster, job offers and conferences and meetings organized by our researchers. We have another mailing list only for our staff, and another one for students and young people who might be interested in starting out their research career with us.
This year we have organized:
We have prepared institutional presentations and posters with information of our URLs, a catalogue and flyers of our activities and of our job opportunities. We continue with our welcome pack for our staff (old-timers and newcomers) consisting of a mug and a bag, and we added in 2019 a glass bottle, so all our staff can drink water from our fountains during the work day. We also have pens, notebooks, USBs and folders for our conferences and meetings. The Annual Report 2018 was also edited and created by the Communication & Outreach and IT Departments.